For decades, fashion brands relied on runway shows, historical sales data, and designer intuition to predict what people would want six months ahead. That approach worked sometimes. Other times, it left warehouses full of unwanted inventory. Fashion trend forecasting has changed. Machine learning now processes millions of data points to reveal what consumers want before […]
If you’re a fashion influencer, you’ve probably heard the advice a thousand times: “Put the link in bio!” It’s become the default way to monetize your Instagram or TikTok presence. But here’s the reality: the “link in bio” approach is leaving serious money on the table. Traditional influencer monetization through generic link-in-bio tools creates friction […]
The Canadian fashion influencer industry is thriving. With over 22,000 fashion influencers across the country and brands allocating increasingly larger portions of their marketing budgets to influencer partnerships, there has never been a better time to launch your career as a fashion content creator in Canada. Whether you are passionate about sustainable fashion, plus-size styling, […]
Canada’s fashion landscape is experiencing a digital revolution, and at the heart of this transformation are influencer fashion platforms that are changing how Canadians discover, shop, and express their personal style. From Toronto’s bustling fashion districts to Vancouver’s eco-conscious boutiques, a new era of social commerce is emerging that promises to make fashion more accessible, […]
Canada’s fashion landscape is experiencing a remarkable transformation in 2025, blending practicality with bold style statements that reflect the nation’s diverse cultural identity. From coast to coast, Canadians are embracing trends that not only look stunning but also align with their values of sustainability, inclusivity, and authentic self-expression. Let’s dive into the most compelling style […]
Canadians are still buying the basics. They’re just pickier about price, brand, and how they pay. Rates eased a bit, yet budgets feel tight. People adjust. They try new labels. They tap to pay and move on. 1) Essentials lead, with a value twist Through June, food and beverage stores pulled retail higher. July cooled, […]
