Canada’s fashion landscape is experiencing a digital revolution, and at the heart of this transformation are influencer fashion platforms that are changing how Canadians discover, shop, and express their personal style. From Toronto’s bustling fashion districts to Vancouver’s eco-conscious boutiques, a new era of social commerce is emerging that promises to make fashion more accessible, […]
Canada’s fashion landscape is experiencing a remarkable transformation in 2025, blending practicality with bold style statements that reflect the nation’s diverse cultural identity. From coast to coast, Canadians are embracing trends that not only look stunning but also align with their values of sustainability, inclusivity, and authentic self-expression. Let’s dive into the most compelling style […]
Canadians are still buying the basics. They’re just pickier about price, brand, and how they pay. Rates eased a bit, yet budgets feel tight. People adjust. They try new labels. They tap to pay and move on. 1) Essentials lead, with a value twist Through June, food and beverage stores pulled retail higher. July cooled, […]
The Canadian fashion scene is a vibrant and rapidly evolving marketplace, increasingly shaped by the dynamic world of social media. In this digital age, traditional advertising methods are often complemented, and sometimes even overshadowed, by the authentic voices of fashion influencers. These individuals have cultivated dedicated online communities, and their style choices and endorsements carry […]
The rise of influencer marketing has transformed social media into a powerful business tool. With millions of Canadians following influencers for fashion inspiration, there is a growing opportunity for content creators to monetize their style. However, many influencers struggle to convert engagement into revenue. ByTheLook is changing the game by providing influencers with a seamless […]
In today’s digital landscape, fashion influencers are no longer just trendsetters—they are entrepreneurs, curators, and business owners. With the rise of social commerce, influencers now have the power to turn their passion for fashion into a full-fledged income stream. Whether through affiliate marketing, brand partnerships, or launching their own online stores, influencers are reshaping the […]
