1) Who we are
ByTheLook (“ByTheLook,” “we,” “us,” “our”) is a platform-as-a-service where social media influencers can create their own store and recommend outfits that followers can purchase. (ByTheLook)
Contact: info@bythelook.ca (ByTheLook)
Business address: [Add your business mailing address here]
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use ByTheLook as:
- a customer (shopping from influencer stores), or
- an influencer/seller (creating a store and listing products). (ByTheLook)
2) What information we collect
A) Information you provide (Customers)
Depending on what you do on the site (browse, purchase, request support), we may collect:
- Contact details (name, email, phone)
- Shipping/billing details (address, city, postal/ZIP, country/state)
- Order and transaction details (items purchased, totals, order status)
- Messages you send us (support requests, form submissions)
B) Information you provide (Influencers / Sellers)
When you apply or register as an influencer, we collect details such as:
- First and last name, email address, phone number (ByTheLook)
- Shop name and shop URL (e.g., your store path) (ByTheLook)
- Address details (street, city, postal/ZIP, country/state) (ByTheLook)
- Social profile details you submit to us (examples referenced across the site include Instagram URL, Facebook URL, Twitter handle, TikTok profile, etc.) (ByTheLook)
C) Contact forms (site inquiries)
If you contact us (including “Contact us to become a seller”), we collect what you enter such as:
- Name, email, social links/IDs (Facebook URL, Instagram ID, Twitter ID), and your message (ByTheLook)
D) Information collected automatically
When you visit our site, we may automatically collect:
- Device and browser information
- IP address and approximate location (derived from IP)
- Usage data (pages viewed, clicks, referring pages)
- Cookies and similar technologies (see Section 9)
3) How we use your information
We use personal information to:
- Provide and operate the platform (influencer stores, product browsing, customer purchasing) (ByTheLook)
- Register and manage influencer/seller accounts and stores (ByTheLook)
- Communicate with you about your account, requests, orders, or support inquiries (ByTheLook)
- Facilitate fulfillment and logistics, including working with manufacturers and partners globally (as needed for the services you request) (ByTheLook)
- Prevent fraud, abuse, and spam (including anti-spam checks shown on registration forms) (ByTheLook)
- Improve our website, products, and user experience
4) What information may be public
Influencer store pages may display seller/business contact details (for example, a store page can show an address and phone number). (ByTheLook)
If you are an influencer/seller, you should assume that details shown on your store page are publicly visible to site visitors.
5) How we share information
We do not sell your personal information.
We may share information in these situations:
A) With influencers/sellers (to fulfill purchases)
If you buy from an influencer store, we may share necessary order details (such as shipping information) with the relevant seller so the order can be fulfilled.
B) With service providers
We may use trusted third parties to help operate ByTheLook (for example: website hosting, analytics, payment processing, customer support tools, anti-spam tools). They may process personal information only to provide services to us.
C) With manufacturers and logistics partners (international)
Because ByTheLook connects influencers with manufacturers worldwide, information may be shared with manufacturers/suppliers and shipping partners where required to fulfill orders or requests. (ByTheLook)
D) Legal and safety reasons
We may disclose information if required to comply with law, respond to lawful requests, protect our rights, prevent fraud, or protect users.
6) International data transfers
Your information may be processed or stored outside Canada when we use service providers or partners in other countries, including for global sourcing and logistics. (ByTheLook)
When we transfer information, we take reasonable steps to require appropriate safeguards.
7) Data retention
We keep personal information only as long as needed to:
- provide services and maintain accounts,
- comply with legal/tax requirements, and
- resolve disputes and enforce agreements.
We then delete, anonymize, or securely retain it as required by law.
8) Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure.
9) Cookies and tracking
We may use cookies and similar technologies to:
- enable core site functionality,
- understand usage and improve performance, and
- remember preferences.
You can manage cookies through your browser settings. Disabling cookies may affect site functionality.
10) Your choices & privacy rights
Depending on your location, you may have the right to:
- request access to your personal information,
- request corrections,
- request deletion (where applicable),
- withdraw consent (where processing is based on consent), and
- object to certain processing.
To make a request, contact: info@bythelook.ca (ByTheLook)
11) Children’s privacy
ByTheLook is not intended for children. We do not knowingly collect personal information from minors.
12) Third-party links and social platforms
ByTheLook may link to third-party platforms (e.g., social media). Their privacy practices are governed by their own policies.
13) Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the effective date.
14) Contact us
Questions or requests about privacy can be sent to:
Email: info@bythelook.ca (ByTheLook)