Canada has no shortage of incredible influencers who are not only setting trends but also inspiring their followers with their unique styles, creativity, and authenticity. Whether you’re looking for fashion advice, lifestyle tips, or just some daily inspiration, these Canadian influencers have got you covered. Let’s dive into the profiles of some of the most influential figures in the Canadian social media landscape.
1. Sasha Exeter
Sasha Exeter is a Toronto-based lifestyle blogger and brand marketer known for her fitness journey, style tips, and empowering messages. With a background in marketing, she uses her platform, “So Sasha,” to inspire women to lead active, stylish, and meaningful lives. Her Instagram is filled with stunning fashion shots, fitness routines, and moments from her everyday life that resonate with a broad audience.
2. Jenn Im
Although Jenn Im is originally from California, she has a strong connection to Canada through her husband, Ben Jolliffe, and often showcases her travels and experiences in Canada. Jenn is the creator behind “ClothesEncounters,” a fashion and lifestyle YouTube channel with millions of subscribers. She shares everything from fashion hauls to beauty routines, offering a comprehensive guide to living stylishly and confidently.
3. Gigi Gorgeous
Gigi Gorgeous, a prominent transgender YouTuber, actress, and model from Montreal, has been an influential voice in the LGBTQ+ community. She’s known for her glamorous style, makeup tutorials, and candid discussions about her transition and personal experiences. Gigi’s authenticity and fearless approach to life make her a significant source of inspiration for many.
4. Kayla Seah
Kayla Seah, the creative mind behind “Not Your Standard,” is a Toronto-based fashion and lifestyle blogger. Her aesthetic is sleek, modern, and minimalistic, and she often features chic outfit ideas, travel diaries, and home decor inspiration. Kayla’s impeccable taste and eye for design have made her a go-to source for anyone looking to elevate their style.
5. Tara Milk Tea
Tara Whiteman, known as Tara Milk Tea, is an Australian influencer with Canadian roots who has captivated the world with her colorful and dreamy Instagram feed. Tara’s account is a visual feast of fashion, travel, and food photography, each shot meticulously curated to perfection. Her unique blend of content makes her a standout in the influencer world.
6. Danielle Graham
Danielle Graham, a television personality and entertainment reporter, is known for her work on CTV’s “Etalk.” Beyond her TV career, she’s an influential figure on social media, where she shares glimpses of her glamorous red carpet looks, behind-the-scenes moments, and personal style. Danielle’s sophistication and charm are evident in everything she does.
7. Lauren Toyota
Lauren Toyota, a former MuchMusic VJ and the creator of the vegan food blog and YouTube channel “hot for food,” has become a leading voice in the plant-based community. Lauren shares delicious vegan recipes, lifestyle tips, and her journey to a healthier, more sustainable way of living. Her approachable and creative content makes veganism accessible and exciting.
8. Maripier Morin
Maripier Morin, a television host and actress from Quebec, is another influential Canadian personality. Known for her work on shows like “La Voix” and “Occupation Double,” Maripier’s Instagram offers a mix of high-fashion looks, beauty tips, and glimpses into her busy life in the entertainment industry. Her effortless style and vibrant personality make her a joy to follow.
9. Jessica Mulroney
Jessica Mulroney, a stylist and bridal expert, gained international fame through her work with Meghan Markle. Based in Toronto, Jessica’s Instagram is filled with elegant fashion advice, wedding inspiration, and personal snapshots. Her polished style and professional expertise have made her a trusted name in fashion and bridal industries.
10. Sarah Nicole Landry
Sarah Nicole Landry, known as “The Birds Papaya,” is a body positivity advocate and content creator from Ontario. She shares her journey of self-love, body acceptance, and motherhood with her followers, encouraging them to embrace their true selves. Sarah’s vulnerability and honesty have created a supportive and empowering community around her.
Here’s a table summarizing the key information about each influencer:
| Name | Platform | Followers Count | Content Type | Specialization |
|---|---|---|---|---|
| https://www.instagram.com/sashaexeter/ | Instagram, Blog | 155k+ | Fashion, Fitness, Lifestyle | Fitness Journey, Empowerment |
| https://www.instagram.com/imjennim/ | YouTube, Instagram | 2.4M (YouTube), 1.8M (Instagram) | Fashion, Beauty, Lifestyle | Fashion Hauls, Beauty Routines |
| https://www.instagram.com/gigigorgeous/ | YouTube, Instagram | 2.9M (YouTube), 2.3M (Instagram) | Beauty, Lifestyle | LGBTQ+ Advocacy, Glamour |
| https://www.instagram.com/kayla_seah/ | Instagram, Blog | 417k+ | Fashion, Lifestyle, Home Decor | Minimalistic Style, Chic Outfits |
| https://www.instagram.com/taramilktea/ | 1.3M | Fashion, Travel, Food | Colorful Photography, Travel Diaries | |
| https://www.instagram.com/daniellegraham/ | 43.6k+ | Fashion, Entertainment | Red Carpet Looks, Entertainment News | |
| https://www.instagram.com/laurentoyota/ | YouTube, Instagram | 172k (YouTube), 87k (Instagram) | Food, Vegan Lifestyle | Vegan Recipes, Sustainable Living |
| https://www.instagram.com/maripiermorin/ | 513k | Fashion, Beauty, Entertainment | High-Fashion Looks, TV Hosting | |
| https://www.instagram.com/jessicamulroney/ | 412k+ | Fashion, Bridal | Bridal Fashion, Wedding Inspiration | |
| https://www.instagram.com/thebirdspapaya/ | Instagram, Blog | 2.3M | Body Positivity, Lifestyle, Motherhood | Self-Love, Body Acceptance |
Note: The followers count is an approximation and may vary over time.
These Canadian influencers are more than just social media personalities; they are trendsetters, advocates, and inspirations. Their diverse backgrounds and unique approaches to fashion, lifestyle, and personal development make them invaluable sources of inspiration for anyone looking to enhance their own lives. So, the next time you’re in need of a style upgrade or some motivational content, be sure to check out these incredible influencers.
The influencer market in Canada is flourishing, presenting ample opportunities for aspiring content creators to carve out their niche and earn a substantial income. By identifying your niche, choosing the right platforms, creating high-quality content, and engaging with your audience, you can build a strong online presence that resonates with followers and attracts brand collaborations.
Leveraging platforms like ByTheLook can significantly boost your influence. ByTheLook’s innovative approach allows influencers to model and sell entire outfits seamlessly, utilizing machine learning technology to stay ahead of fashion trends. This collaboration not only enhances your content but also streamlines your partnership with apparel manufacturers, making it easier to provide stylish and timely fashion insights to your audience.
Canadian influencers like Sasha Exeter, Jenn Im, and Gigi Gorgeous have set exemplary standards in the social media landscape. By following their footsteps and the strategies outlined in this guide, you too can become a significant figure in the Canadian social media space. Engage with your followers, maintain a balance between professional and personal life, and stay true to your unique style and voice. The influencer market in Canada is ripe with opportunities, and with dedication and strategic efforts, you can thrive and make a lasting impact. Embrace the dynamic world of social media influencing in Canada, and let your creativity and passion drive you towards success. The Canadian influencer landscape is waiting for you to make your mark!
